Websites are usually labeled with registry operators like “.com” and “.org” and can be easily located with popular search engines. From a statistical standpoint, this collective of websites and data makes up under 5% of the total internet.Īll commonly public-facing websites accessed via traditional browsers like Google Chrome, Internet Explorer, and Firefox are contained here. If we continue to visualize the entire web like an iceberg, the open web would be the top portion that’s above the water. The open web, or surface web, is the “visible” surface layer. There are several terms surrounding the non-visible Web, but it's worth knowing how they differ if you're planning to browse off the beaten path. But the so-called "visible" Internet (aka surface web or open web) - sites that can be found using search engines like Google and Yahoo - is just the tip of the iceberg. The Internet is sizable with millions of web pages, databases, and servers all run 24 hours a day. What is the dark web, deep web, and surface web? While some use it to evade government censorship, it has also been known to be utilized for highly illegal activity. It is used for keeping internet activity anonymous and private, which can be helpful in both legal and illegal applications. Hopefully, the above 12 guidelines make for a decent start for you, but your comments on the list are very much welcome and feel free to add your own tips.The dark web is the hidden collective of internet sites only accessible by a specialized web browser. Also, consider using a free PDF creator, to provide downloadable factsheets and copyright free articles, but also provide material as unformatted text documents, created in note or wordpad, to allow journalists to cut and paste for easy editing and writing. Providing a dedicated, online client press centre can save journalists time and effort, and can help you track which publications are using your clients’ news. But don’t just provide the basics: enhance your profile by updating content regularly to ensure repeat visits, provide downloads, such as web banners and videoclips and create exclusive deals or content for your online friends all of these can help generate positive word – web! – of mouth PR 12. Anyone with a brand can benefit from setting up a profile. Sites such as MySpace and Facebook aren’t just for bands and schoolkids anymore. Mashable is a great site for keeping track. Everyday there are new developments on the web, so keep an eye out for new services, applications, tools, etc. It’s no use sending out a press release if it’s going to the wrong place, so keep an eye on media industry websites, such as FIPP or Hold The Front Page, which provide details of new publication launches, media news and personnel changes. Developing relationships with online publication editors and bloggers is also particularly useful. Online PR requires a mix of social, creative, persuasive and technical skills. But please remember there are also good, important rules of engagement and practice when approaching bloggers! 7. Identify the top 10 or 20 bloggers who talk about subjects relevant to your client and consider engaging with them. Actively seek out online coverage by targeting online editors and specialist websites 6. Ensure such keywords are included in press releases and where releases appear online make sure keywords link to relevant pages on your clients’ site. ![]() Identify your main keywords and phrases – if your client has an SEO agency, find out from them what keywords have been selected. ![]() Here’s an example of one we at Action did for client FxPro, with Realwire, the dedicated SMNR provider.) 3. Even better, think about an SMNR! (Social Media News Release, that is, which is configured to take advantage of the variety of media, such as URLs/links, videos, images, sound, and other sources of information, to best highlight the riches of your release and create better value for the journalists. Make sure all press releases issued are visible online – this means posting every release to a press release newswire. Educate your client as to the importance of online visibility and how even small online audiences can be valuable for driving traffic to their site. This research has helped me to identify what I hope are valuable tips regarding online PR and some basic guidelines which I wanted to share online, even though these are just the first steps. ![]() Having quite recently become involved in online PR and the world of blogging, I then needed to conduct extensive research in order to really understand how important online PR has become nowadays and what tools PR professionals can use in this arena.
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